Our Process

At each stage of our supply chain we work with partners who allow us to steward products from fishermen’s nets to your fulfillment center as quickly, freshly and cost efficiently as possible. We do this so the value for the delicious seafood shows up where it matters most: on your customer’s plate.

While our supply chain varies slightly based on where our seafood is harvested, this should give you a pretty good idea of how we do it.

Harvest

Fishermen and fisherwomen in the Bristol Bay region of Alaska immediately bleed all fish and submerge them in 32-35 degree F circulating seawater. This causes rigor to set in as fast as possible and ultimately results in firmer flesh, longer shelf life and a clean, fresh flavor.

Delivery on Fishing Grounds

Fish are weighed and transferred to fish holds on a “tender vessel,” full of 32 degree circulating seawater. At this point of delivery a quality control technician inspects each vessel’s catch and confirms that fish are cold and were bled properly.

Delivery to Shore Based Processing Plant

After each fishing vessel has unloaded their fish, the tender vessel then pulls anchor and begins a two-ten hour journey back to plants on the shores of the Naknek River.

Primary Processing

Fish are transferred into refrigerated seawater tanks and then processing begins. The fish are individually filleted, pin bones removed, frozen with a protective glaze, loaded into fiber totes and transferred into freezer containers. Plants we parter with in Bristol Bay can freeze and fillet close to three million pounds of product a day.

Secondary Processing

After the 3,000 mile journey from Alaska by barge, our frozen Sockeye are logged into cold storage in Seattle. Whole frozen fillets are then cut to our customers’ specifications. And believe us, we can handle a lot of specifications. We continue to provide our customers every imaginable option for sizing and packaging.

The Final Mile

We arrange shipping to your location or fulfillment center. We provide this service for full truck loads and pass the cost to you with no markup.

Marketing Support and Traceability

Seafood consumers today are educated, discriminating and demand products that are responsibly sourced from well managed, sustainable resources. In short, consumers want the food they eat to have a meaningful story.

Well, we’re proud of our story, and will work with you to tell it. We’ll support your marketing efforts and create a genuine connection between your customers, the incredible resources and the harvesters who have spent their lives on the ocean.

Traceability

Traceability and responsible sourcing of Wild Caught Seafood are the cornerstones of our wholesale supply model.

Traceability and protecting against seafood fraud are increasingly important at both the retail and wholesale levels in the seafood landscape, which is why our partners are transforming seafood product traceability and fraud protection.
QR codes on product labels give consumers access to government verified harvest records including date and location of harvest.
The platform also serves as a content hub for consumers to explore photo and video content that tells the story of the sustainable wild resource, the fishermen, and the communities that work to bring fish to their table.

Consultation Services

For decades, wild seafood has been commoditized. This has created overfishing and opaque, unsustainable supply chains. These practices, and the public critiques that have resulted from them, overshadow the communities of multi-generational fishermen doing it the right way.

That doesn’t sit right with us. So we’re here to change it.

We believe it’s possible to source seafood from many exceptional fisheries, and to get it at a fair price. That’s our mission and we want to help make it yours too.

We apply decades of experience in B2B and B2C Seafood Supply to advise you about every element of the supply chain.
Our state-of-the-art technology in filleting, freezing and packaging are available to fit your unique fulfillment model.
We collaborate with industry trade and marketing groups to spearhead marketing initiatives on your behalf.
We support you with content and messaging to help establish a direct connection between the seafood on your customers’ plates, and the personalities and communities who helped get it there.

58* 25’ 59” N
157* 53’ 59” W